Internet marketing has a LOT of things for businesses. This is especially true for individual entrepreneurs and marketers. People who once wouldn’t have stood a chance of going head-to-head with big businesses now finally have the same means for reaching gigantic audiences and tracking metrics. This has levelled the playing field and essentially enabled thousands of happy marketers to retire early to their own private islands (well, maybe a few). Either way though, tools like email marketing, Facebook ads, Google ads, SEO, content marketing and more are a godsend for the small business.
The only problem?
These tools in some way make things a little bit too easy. That’s especially true when you think of those ready-made business-in-a-box type offers. You know the ones: the ones where you buy a digital product to sell, along with your email sequence, your sales page, and more.
The issue with this is that while those systems might work well, the buyer doesn’t really understand how to use them. And as such, they don’t get the full benefit.
What’s worse, is that because we’re so reliant on all these “easy wins,” many of us have lost some of the most fundamental and powerful business skills.
Talking to people.
That’s right: actually speaking to someone in a live and interactive manner so that you can listen to what they have to say and actually respond. And this makes ALL the difference.
Why? Think of it this way: when you try and sell something through a sales page (a single page that explains to visitors how great a product is), all you will end up doing is talking at them. You can use every psychological technique in the book to try and make your product sound great, but at the end of the day, this is a one-way conversation.
The same thing is true with email marketing, with advertising, and with just about every other tool in the internet marketer’s tool belt.
that just doesn’t work all the time.
You might be lucky. You might write the perfect sales pitch that happens to perfectly tap into the way that the visitor is feeling right now. You might answer all their questions, and assuage all of their fears.
But then again, you might misread the situation. You might not realize that this particular customer isn’t that concerned about earning money. Or that they don’t like reading. Or that maybe they don’t like being spoken to that way.
Or maybe they have a question: should they get package A or package B?
Can you guarantee that X?
Because no one is around to answer their questions, they will leave. And you’ll never get the chance to sell to them again in most cases.
Compare this with an ACTUAL conversation. In an actual conversation, you do your sales spiel. You still dish up all the facts and figures and explain why they should definitely choose your product. But then you open up the floor. NOW you have the opportunity to their questions. Or at least you just try and judge from their responses how they might be feeling.
If they’re into it? Great! You can double down on that strategy and really drive home the sale.
If they’re apprehensive? You back off. You try a different tact. Right there you’ve already kept someone who would otherwise have left.
If they have a specific question? You ask them what that is and then answer it for them.
you can turn a pitch that isn’t going so well around.
This is the power that any great door-to-door salesman has at their disposal. And it’s something that is lost when you use any kind of “ready made” sales pitch.
What’s more, is that it’s something that SO MANY of us have forgotten how to do – simply because we haven’t had the opportunity or the need.