Income from selling courses online is profitable if you can understand innovative marketing methods. It is no longer just a sale but a win for the customer and making him satisfied with what you offer him.
Not only can you keep payments steady in each cycle, but you can set them up to drive for customers every day, all on one platform.
Plus, it’s always easier to sell to existing customers rather than convert new ones. In this article, we will talk about marketing your online courses and succeeding in them.
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While courses don’t usually bring in recurring income on their own since many are designed on a platform that involves a student paying a one-time fee for access to the training, you can still generate consistent recurring revenue by focusing on a strong front-end sales funnel that directs students to other products and services.
For example, while your course may be a one-time charge, you could give students the option to upgrade to a monthly membership that offers tools and resources associated to the topic of the training program.
This could include additional auxiliary components such as webinars, printable downloads or additional workbooks that go beyond the scope of your course.
Start by thinking about a topic for your course, as well as the content formats you would feel comfortable creating.
This could include:
- Text-based lesson plans
- Video Tutorials
- Interviews with Experts
- Workbooks and Customized Lesson Plans
- Printables (checklists, guides, etc.)
The key is to identify an ongoing demand for help with specific problems. Your course should always focus on one main niche so you’re able to create content that is in-demand, relevant and focused.
At the same time, you don’t want to box yourself into a corner. The topic you choose should be something you can see yourself still interested in a year from now.
You don’t want the problem to be easily solvable, either. Your goal is to find a way to create a course that provides a workable system that addresses the issues that people are struggling with.
By purchasing access to your course, they are given the knowledge needed to accomplish specific goals.
Most of the top-selling courses focus on one main subject and then they expand their program by allowing students to either purchase additional access to upgrades or by offering additional resources after someone has graduated from the course.
Don’t let anything stand in your way! Even if you aren’t an expert on the topic, chances are you still have something worthy of teaching and that people will pay money for.
Keep in mind that for your membership program to be successful, you need to come up with a strong hook.
A hook reels you in. It sets your program apart. It works at differentiating your program from your competitors and tells potential subscribers why they benefit from signing up for your program. It’s visceral and compelling.
Evaluate your membership program’s strengths and unique benefits:
- How does it stand out?
- What is the greatest asset you offer members?
- How is it different?
- What will someone learn or improve by being a part of it?
Your task of the day:
Identify an ongoing problem in your niche where people are actively seeking guidance, training and ultimately, a solution.
Create a list of topics that you should cover in your course based on those common questions. Then, decide on the various formats you plan to use (video, printables, workbooks, etc.).
Next, go through that list and narrow your focus so that you are targeting a specific segment of your market.
Need help identifying a problem in your niche or coming up with a topic for your course?
Here are a few ways to uncover possibilities:
Send an email out to your mailing list that asks what your readers need help with. You can either set the email so they reply with their own feedback, or choose 3-4 topics and create a survey that asks them to choose only one.
Discover ideas for your course by searching popular blogs and Facebook groups in your niche. See what people are talking about and what questions are commonly asked.
Search Reddit sub-threads as well as Q&A sites like Quora for popular questions and ongoing discussions. You want your course to be based on an evergreen, common problem in your market.
Search platforms like Udemy.com and Teachable.com to see what courses are selling and what kind of training is being offered.
Sites like Teachable will show you a breakdown of all lesson plans so you can get a feel for the scope of the training and identify what could be missing. Then, include coverage in your own course to stand out in your market.
Creating a training program is easy with sites like https://www.Teachable.combecause you aren’t required to build your own website or learn HTML.
All you have to do is enter in your content or link to your videos and Teachable will compile your course so that people can move through it at their own pace while keeping track of their progress.
With a recurring revenue business model, you’ll be able to generate a steady and reliable income every single month. Best of all, you don’t have to stick with just one format and can expand your network as you discover new demands for content.
We’ve explored some of the popular options in this special report, so I hope you are in a better position to move forward and work towards creating your first recurring revenue stream.
The key is to always look forward ways to tie a product or service into a recurring revenue source.
For example, even if you decide to create a traditional membership site platform to launch your business, look for ways to feed that traffic into an upset that’s based on a subscription service model.
You always want to incorporate your funnel into a recurring income source whenever possible.
I hope this report has given you the information you need to get started.